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Industrial :: Case Study :: Catellus
Approximately 11 Acres
Hobby Business Park
Houston, TX
Client had asset that was marketed in the past by a competing commercial real
estate firm. The Business Park had seen no activity and no land sales in the
prior 2 year period while being marketed by another firm. NAI Houston was hired
after Catellus interviewed five other firms. The challenge was to create activity
in a dormant park and sell land sites.
NAI Houston launched an extremely aggressive market campaign that included
door- to-door cold calling, SIC code mailings, and bi-weekly broker emails.
Developers were also targeted (something prior firm did not do). An 11-acre
site was sold within 6-9 months and Developer will start a speculative development
project. This will bring new “fresh” activity to the park.
Aggressiveness and a thorough understanding of the industry “players” lead
to a sale. Speculative construction will bring new attention to a neglected
area and lead to more land sales. This project is an example of the “can
do” attitude of NAI Houston. We can meet our client’s business
objectives.
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